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Using Beauty to Change the World
Due to a deep concern for our endangered environment and the many animals at risk, Chantecaille has always reached out to its customers - through its products and coverage in the press - on these universally relevant issues. A key impetus for creating the company was a strong desire to establish a platform with the power to draw attention to important issues of global sustainability, and to fund a foundation that could support related initiatives. According to founder Sylvie Chantecaille, "Our customers are very intelligent women with the power to make a difference." Chantecaille's special relationship with them has been essential to educating a broader audience and engaging more people in bringing about positive change.
Chantecaille has partnered with scientists and conservationists worldwide to focus on the urgent need to preserve the High Seas. Existing 200 nautical miles off coastlines, the High Seas are owned by no one and therefore wholly unprotected. The High Seas are sacred in so many ways, in part because they are home to billions of plankton that produce close to 80% of our planet's oxygen,as well as to ancient sea turtles that have swum the oceans for millions of years, and also to the great Blue Whale, the largest and most majestic animal on Earth. La Baleine Collection highlights the importance and beauty of the Blue Whale, and how it's migratory home - the High Seas - needs immediate protection. A series of Marine Protected Areas, proposed by Chantecaille in a brochure called High Seas Gems: Hidden Treasures of our Blue Earth, was officially launched at the International Union for Conservation of Nature's World Conservation Congress in Barcelona, Spain in October 2008. The project is intended to generate a consensus for creating a series of MPA's within the High Seas by 2012.
Chantecaille dedicated their Holiday 2008 Le Tigre Collection to the disappearance of wild tigers, an issue that has not yet received the urgent attention needed. Wild tigers are on the brink of extinction and are now fewer than 2,500 in existence. Five percent of the proceeds from the sale of Le Tigre Collection benefit TRAFFIC, a wildlife trade monitoring network, to support its courageous efforts in the fight against tigers' disappearance.
Protected Paradise, Chantecaille's Spring 2008 initiative is an ongoing campaign to shed light on our planet's fragile biodiversity. Continuing to focus on the urgent situation of our oceans, this collection calls attention to over-fishing and the destruction of marine habitats, and promotes the establishment of protected zones on the East Coast of the United States. Five percent of the proceeds from sales of these distinctive compact for face and eyes are donated to the Pew Fellowship in Marine Conservation that funds vital research on fish sustainability and marine preserves. Chantecaille has donated more than $30,000 in 2008 alone.
In 2007, Chantecaille donated over $11,000 from the sale of Le Corail, a special, Jay Strongwater - designed compact , to the Pew Institute for Ocean Science. The compact supported the work of Professor Andrew Baker and his Reefs of Hope Project that is focused on finding new ways of reversing the effects of pollution, over-fishing and global warming on the world's invaluable coral reefs. These complex ecosystems serve as infrastructures essential for maintaining the integrity of our coastlines.
Sales of Les Papillons for Spring 2006 enabled Chantecaille to contribute more than $20,000 to The Monarch Butterfly Sanctuary Foundation. The habitats of this beautiful saffron-colored creature-now on the endangered species list-have been gradually disappearing due to rampant overdevelopment and global warming. A percentage of the proceeds from these unique compacts paid for the replanting of trees in Michoacan, Mexico, to restore the butterflies' precious winter habitat.
Chantecaille has long dedicated itself to fortifying the outside from within, using natural ingredients in its products to organically nurture the body. This sense of balance and reciprocity also helps define the Chantecaille aesthetic, which expresses a deep respect for the extraordinary beauty and richness of nature. The company joins with its customers to have an effect beyond the merely personal, contributing together-one innovative beauty product at a time-to a better world.
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The High Seas cover nearly half of our planet. From the Southern Ocean of Antarctica to the Northern Arctic, the Indian Ocean to the Mediterranean Sea, the High Seas account for more than 45 percent of the earth's surface-an enormous expanse of ocean and life that is outside the reach, and protection, of any one nation. By definition, the High Seas exist 200 nautical miles beyond each country's coastline, and there, without international regulation and jurisdiction, they are rapidly and ruthlessly being destroyed. Laid waste by industrial fishing, acid toxicity, floating plastic garbage, sonar pollution and other human causes, the High Seas have become an international feeding and dumping ground-a marine frontier where nothing is controlled, and nothing is sacred.
More than any creature, the Blue Whale symbolizes the health of the High Seas. Stretching up to more than 100 feet long and up to 200 tons, this mysterious and endangered species travels enormous distances, roaming the farthest reaches on its migratory route, as it criss-crosses the High Seas. Along the way, it continually experiences the threat of human impact. Hundreds of whales die each year from entanglement in fishing nets. Sonar pollution and noise from container ships and undersea drilling and exploration disorient whales, hindering their communication and causing physical damage. Thousands of whales are hunted and killed each year in spite of the official moratorium on whaling, as several nations find their way around legal loopholes.
The Blue Whale epitomizes the health and harmony of the planet-and its wellbeing is directly tied to that of the High Seas. In order to safeguard our planet, we must prevail upon the global community to work together to protect the High Seas.
To help in all of these efforts, Chantecaille is donating five percent of the sales of La Baleine Collection to The International Union for Conservation of Nature (IUCN).
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Chantecaille continue to speak on behalf of those who cannot-bringing awareness to urgent situations that affect us all. The disappearance of wild tigers is of utmost urgency, as the loss of our top predators is the barometer of an ecosystem in trouble. Tigers are poached, hunted and exterminated for small and big profit. On the brink of extinction, traded illegally on the black market for skins and body parts, these wild creatures are now fewer than 2,500 in existence. Only a strobe light on the situation and the tireless work of fearless people can help stop this dangerous trade. We have chosen to benefit TRAFFIC, the international wildlife trade monitoring network, whose courageous work is a strong weapon in the fight against tigers' disappearance. It is a world - wide concern, which needs attention and focus. The World Bank has announced a global venture with The International Tiger Coalition, a group of 39 organizations of scientists, tiger specialists and conservationists, including TRAFFIC, to help reverse the decline in the number of tigers in the wild-the first time ever in its history of supporting a species. We honor its beauty and celebrate the Royal Bengal Tiger with this limited-edition collection.
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A major report issued in October 2007 by the United Nations Environment Program warned of a global collapse by 2050 of all large species of fish, should industrial fishing around the world continue at its current pace. The report stated that 30% of all fish stocks are now classed as collapsed due to overfishing. 72% of our planet is comprised of oceans, yet less than ½ a percent is protected. Doesn't this seem strange to you? It does to us!
Over the past 20 years, we as humans have methodically and unscrupulously drained the great abundance of our oceans, leaving them a virtual desert. 90% of the great fish are gone. Fish simply don't stand a chance against line-fishing (millions of miles of hooked nets) and trawling, destructive practices that are responsible for millions of pounds of bycatch (the incidental deaths of millions of marine life that are not even used). The situation is so bad that the scientific community agrees what is coming within the next half-century is a total destruction of catastrophic proportions, similar to the eradication of the dinosaurs - only this time, man will be responsible.
This does not have to be the final outcome. By making intelligent food choices and voting for the establishment of global marine preserves that allow fish to rebound, we can reclaim our oceans and allow them to replenish, returning to the rightful domain of unbelievable wildlife.
Chantecaille is determined to inform its clients and to provide avenues for effecting positive change. To this end, the Pew Institute for Ocean Science has been selected as the beneficiary of Chantecaille's latest initiative, Protected Paradise.
Chantecaille donates 5% of the proceeds from sales of its Protected Paradise compacts for Face and for Eyes to the Pew Fellowship in Marine Conservation. This extraordinary program funds important research on the ways in which marine preserves may contribute to the revitalization of damaged underwater areas, and the potential for certain types of aquaculture to reinvigorate depleted species.
The compact design includes:
- Two fish that represent a host of overfished and endangered species (including clownfish, orange roughy, sea bass, Nassau grouper and humphead wrasse)
- A school of smaller forage fish, an essential component of the underwater food chain that supports bigger fish, now threatened because of their use in aquaculture
- A sea horse, net-harvested in mass quantities for decorative use in aquariums and for gourmet and medicinal purposes
- Coral, a vital and seriously endangered organism
- A graceful expanse of sea grass, a crucial source of shelter and nutrition for fish that is being destroyed by trawling
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To Chantecaille, nature is a bountiful resource, an awesome inspiration and a magical muse. So it makes perfect sense that the brand strives to elevate awareness and give back to the natural world that contributes so much to its success.
For Spring '07, Chantecaille joined forces with the Pew Institute for Ocean Science to support the work of Professor Andrew Baker, who's program "The Reefs of Hope" focuses on new ways of reversing the effects of pollution, over-fishing and global warming on the world's invaluable coral reefs. These complex ecosystems serve as essential infrastructures maintaining the integrity of our coastlines; as buffers holding back tidal waves and regulating other extreme weather conditions; and as home to fish that provide nearly two-thirds of the protein intake to developing coastal nations. The loss of these vital reefs will have potentially devastating effects on both animal and human populations around the globe.
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Chantecaille's Les Papillons Collection is of particular relevance right now, as the American butterfly is currently under greater attack than at any time in its existence. The Monarch butterfly, a national symbol, is now on the endangered species list. Every year, what has been known as the "miracle migration" of the Western Monarch Butterfly has signaled its arrival with magnificent blazes of orange against the autumn sky. Flying from as far north as Canada to find a winter home in the eight to ten last remaining Monarch habitats in California and Mexico, the Monarch mates at the end of winter, before starting the journey back north in the spring.
The fragile ecosystem of the butterfly's winter home has been disrupted over recent years by logging and deforestation due to the drive for increased coastal development. The subsequent effect of global warming has led to early butterfly desiccation and death. The milkweed where the female Monarch lays her eggs during the winter is seen as a weed and killed with herbicides.
Chantecaille's Les Papillons collection seeks to help protect the Monarch Butterfly's winter habitat by donating 5% of all sales to the Monarch Butterfly Sanctuary Foundation, established in 1997 by scientists and educators seeking to replace and revive the winter butterfly habitats. Thus far we've donated over $20,000, which has gone towards replanting trees in Michoacán, Mexico, a natural winter home for the butterflies.
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