Behind the cause

The free spirit of wild mustangs galloping across the pristine
Western landscape is a stirring sight and a reminder of our deepest connections to the earth. The horse has been called North America's gift to the world, as the species evolved on the continent and persisted for millions of years before crossing the land bridge to Asia—and later was reintroduced by the Spanish.

In 1971, Americans pledged to preserve wild horses forever, with the creation of the Wild Free Roaming Horses and Burros act. In the five decades since, the land where wild horses run free has been cut in half, with wild horses living on 27 million acres of remote public land spread across 10 Western states. This has occurred amidst a loss of grazing rights and the threat of cruel roundups and confinement—a conservation promise unfulfilled.

The American Wild Horse Campaign believes there is a better, more humane way to keep wild horses wild and maintain land and life in balance, safeguarding precious natural resources and ecosystems for future generations. In their 10 years of working to protect wild horses and burros, they’ve won important legal battles to uphold the original law, created a land trust to preserve the lands where wild horses can roam free, and launched important field conservation programs to steward and protect wild herds across the west.

The funds raised from Chantecaille’s Wild Mustang Collection will support the Utah Conservation Program for the protection of a remote and little-studied herd of wild horses in the Cedar Mountains near Salt Lake City. The program aims to protect habitat and enhance water availability for the horses, keeping them humanely in balance with their environment. Together with AWHC, we are proud to help conserve these national treasures.


Wild horses have the same level of federal protection as the American Bald Eagle.

They are found in 10 western states, with half of the population in Nevada.

Mustangs live in dynamic social structures known as bands, averaging between 5 to 12 animals. A band consists of a stallion, several mares, and their offspring.

They can travel up to 20 miles a day in search of food and water.

Studies have shown that wild horses spread native plant seeds as they move across the landscape.